Solution: Reduce food waste by repurposing imperfect or surplus fruit and veg. Owner: The Wonky Food Co. Circular Strategy: Repurpose.
Description
This company’s mission is to reduce food waste by encouraging individuals to value more and waste less. They work with farmers, suppliers, and retailers to collect any imperfect and surplus fruit & veg and turn it into tasty products such as relishes. The company website has all the different flavours of relish available as well as recipes of how to use the relish.
Location
Oxford, Oxfordshire, UK.
Scale
2-10 employees.
Potential circular economy impact
The company wants to tackle the global food waste issue by collecting imperfect and surplus fruit and veg, diverting it away from waste and still being used for human consumption. The organisation strives to move away from a liner economy with the idea of take, make and dispose. Instead, would rather encourage individuals to think about the food they throw away and see how imperfect food can be repurposed to create a tasty treat.
What’s involved?
People: Staff to run the website and oversee operation; staff to create recipes.
Resources: Contact with suppliers and farmers to collect the imperfect fruit and veg that would otherwise be thrown away; vehicles for collection.
Technology: Website available for users to view product and put in orders.
Implementation: Suitable vehicles for collection; staff to create the product and the recipes.