Solution: Reduce food waste by producing a tasty edible product. Owner: Flawsome! Drinks Circular Strategy: Reduce.
Description
The company’s mission is to reduce food waste through sourcing fruits that are bruised and would otherwise be disposed of. They turn these fruits into tasty drinks which are also donated to charities, for families in need.
Location
Cardiff, UK.
Scale
11- 50 employees, around 23 million surplus fruits have been saved through the organisation.
Potential circular economy impact
The organisation aims to reduce food waste by diverting surplus or wonky fruit from farms and using it to create a tasty drink, creating a loop. There is also a socio-economic benefit as the company gives some of the drinks produced to charities and families in need.
What’s involved?
People: Staff to monitor the website; staff to source the wonky fruits from farms and collect the fruits.
Resources: Suitable vehicles for the collection of surplus fruits from farms; factory and warehouse for production and storage.
Technology: Equipment to cold press fruits to keep all the nutrients; machinery to produce the drinks and seal it up.
Implementation: Trained staff; suitable vehicles; suitable machinery.