Solution: Platform for. Owner: WRAP. Circular Strategy: Prevent/Reuse/Recycle.
Description
A platform with guides and tips to:
- Buying long-lasting clothing items, buying second-hand, and ethically made clothes.
- Wash, care, and repair clothing to prolong their lifespan.
- Altering, accessorising, and styling clothes.
- Sell, swap, donate, and recycle clothes.
The guides are free to download or print to any website user.
Location
Online – United Kingdom.
Scale
Love Your Clothes is part of WRAP's Sustainable Clothing Action Plan that has over 90 organisations as signatories and supporters and over 14,000 followers on Facebook.
Potential circular economy impact
Love Your Clothes gives access to a wide variety of tips to address clothing waste, from prevention to end-of-use.
The platform offers accessible and easy guides for the public to make better choices when it comes to clothes.
The aim of this platform is to reduce waste related to clothes, and to divert them from ending up in landfill.
What’s involved?
People: Website designers; content provider; editor; social media manager.
Resources: Imagery for the content; social media content.
Technology: Website software.
Implementation: Develop the website; prepare content for various guides, edit, and publish the content; promote the content on social media.