Solution: Recycling campaign in Leeds. Owner: Hubbub. Circular Strategy: Recycle.
Description
This recycling campaign started because of the lack of street infrastructure to collect and recycle packaging. The campaign #LeedsByExample, was led by Hubbub and Ecosurety and ran for a year.
The campaign also included the ‘We Recycle app’, which helped the public locate the nearest on-the-go recycling bins. 196 new recycling points were introduced which lowered contamination rates of waste and saw recycling rates triple in Leeds city centre.
Location
Leeds City Council, Leeds, United Kingdom.
Potential circular economy impact
This campaign targeted an issue that local authorities face. A lack of street infrastructure for recycling due to high contamination rates in street bins. These bins lowered contamination rates which meant more materials could be recycled instead of disposed at landfill or incinerated.
What’s involved?
People: Media and PR campaign managers; graphic designer; digital advertiser; social media manager; facilitator for engagement events.
Resources: Recycling bins; reward machine; social media content.
Technology: Technology for the reward machine to process recycled item and offer a financial reward.
Implementation: Identify a parameter to implement the campaign; design strong messaging for the recycling bins; install recycling bins; organise and promote social media material.